Watch the video Linking Marketing and Pricing Strategy and answer the following questions:
Question One • After watching the pricing video, refer back to the Are You Sitting on a Million Dollar Idea? video from Week 6. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of the new product. Question Two • Provide a rationale for your response. Question Three • Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability.
