by Dan | May 15, 2020 | Main
Marketers are innovative when it comes to product positioning. Part of product positioning is differentiation,a way of showing how a product is unique from its competitors. Analyzing and selecting a positioningstrategy can mean the difference between success and...
by Dan | Nov 30, 2018 | Marketing
Marketing encompasses a diverse set of decisions and activities performed by individuals and by both business and nonbusiness organizations. The American Marketing Association defines marketing as -the activity, set of institutions, and processes for creating,...
