- Analyze a business challenge or opportunity. *
0 Include an introduction about your proposal.
o Summarize the capstone project topic, scope, and components: saying that your capstone will comprise
a paper and presentation is not enough.
o Establish the premise of your paper; for example, if your plan is to talk about how Dillard’s department
store can come back after a huge financial loss, you should include citations that establish its dramatic
financial toss.
- Define the strategy, scope, and action plan that you will use to complete the capstone project.
0 Provide a general action plan on how you will research, analyze, and identify recommendations or
solutions to this business challenge or opportunity.
o Discuss the general type of data sources you will be using to inform your analysis. Provide at least two
specific sources that you are considering. These resources should be from credible sources such as the
Wall Street Journal, IBIS, et cetera. Use the excellent Research Guide — for locating credible resources
from the library’s business databases and article collections.
0 Include the process or steps on how you will access the data necessary for analysis of a business topic
or challenge.
- Explain how you will apply your leadership strengths (as identified in your BetterUp assessment results)
and BetterUp coaching experience to support the various aspects of your project.
o Discuss how you will leverage your strengths, as uncovered in the BetterUp leadership strengths
assessment, to the various aspects of your project, such as recommendations or business solutions. Also
identify how you will address your leadership gaps that could impact or weaken your recommendations and
solutions.
o Discuss how you can use the leadership coaching to assist you in completing a capstone project that you
feel proud of and that allows you to effectively demonstrate your leadership skills and achievement of ail
program outcomes.
o Address how you can use coaching as a development tool to enable you to grow and develop as a
leader.
- Write a conclusion.
o Include a wrap-up that ensures your supervisor/client that your project will
Sample Solution
