For your presentation, you will use your analysis of your selected brand to create a digital marketing presentation that communicates the brand’s message and
suggests improvements. This presentation is a representation of you as a professional. With that in mind, be sure that you are creating this presentation in a way
that displays professionalism. Elements on each slide should be chosen strategically and purposefully.
Specifically, the following critical elements must be addressed:
I. Presentation
A. Develop a slide that presents an overview of the brand and marketing campaign. Support your slide with speaker notes or audio.
B. Develop a slide that presents an overview of the evaluation you conducted of the brand’s digital strategies. Support your slide with speaker
notes or audio.
C. Develop a series of slides, using real-world examples or images of your own, that describe the digital campaigns (social media, online, and
mobile) you are proposing the brand should create. Support your slides with speaker notes or audio.
D. Develop a slide that presents an overview of the marketing research used to inform your proposed digital campaigns. Support your slides with
speaker notes or audio.
E. Develop a slide that presents an overview of legal and ethical concerns that must be addressed prior to launching your campaign. Support your
slides with speaker notes or audio

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