Can you imagine throwing a party only to have one guest attend? It would be the same as creating a public health education program that no one notices. What good does a public health education program do if no one knows that it exists? In order for a public health education program to be successful, the public must know about it and choose to participate in it. The most direct way to accomplish this is through effective communication and marketing.
To prepare for this Assignment:
Review the Learning Resources on developing press releases and effective health information and messaging.
Based on these guidelines, begin to develop a flyer or press release for one of the three programs you proposed for the Week 2 Discussion. Consider the appropriateness of the different features of the flyer or press release (e.g., reading level, graphics). Think about the elements and strategies associated with social marketing: product, price, place, promotion, partnership, policy, and politics.
