The main question research :
What influence does emotional branding have on consumer’s behavior?
Thus, we can say that the main objective of this work is to measure the influence of
emotional branding on consumer behavior.
What is the Influence of Emotional Branding on Marketing,
From this central question follows the following sub-questions:
1-How is the Activia product brand perceived by consumers?
2- On which consumer behavior variables does the Activia brand have such influence?
3- What is the impact of Activia’s brand image on the purchase decision of
consumers?
A second part which is reserved for the practical case. We have devoted a chapter on the
impact of the brand image on the behavior of consumers.
And finally, the conclusion of this research work resumes the main lines of this research.
BOOK ON CONSUMER’S BEHAVIOR :
https://books.google.hu/books?id=fk1rTxRYtY0C&pg=PA399&lpg=PA399&dq=thesis+:+the+
impact+of+Activia+brand++on+consumer%E2%80%99s+behavior.&source=bl&ots=lGSlbU
NE3y&sig=ACfU3U0UCtAj4llNO9a58D2f8e81EiB4GA&hl=fr&sa=X&ved=2ahUKEwjI66eTw_
vgAhXTAxAIHY5pDjUQ6AEwC3oECAMQAQ#v=onepage&q&f=false
Sample Solution
