https://www.bbc.com/news/business-61413184
https://www.cnn.com/2022/05/12/business/adidas-breasts-ads-banned-intl-scli-gbr/index.html
Need to include:
1. Adidas’s positive intention and stand for making this campaign (From the point of view of the social value shaping behind the advertisement, Adidas’ initial intention is good, the intention is to eliminate the public’s prejudice against women’s aesthetics through the big dare publicity method, so that all women are respected and understood.
2. The reaction of people seeing this advertisement, the advertising picture does not include any product photos. potential negative effect to underage children etc.)
3. Three questions which could lead dissections.

 

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