What are you required to do in this assignment?
This assignment requires you to write a Critical Reflective Report to demonstrate your knowledge and understanding of the role of ‘Digital Consumer Intelligence’ in the context of Digital Marketing. The Report should demonstrate a real-world understanding of digital business marketing successes and their challenges.
The report will provide an opportunity to reflect critically on the ways in which advances in digital technology are fundamentally changing consumer behaviour, and the opportunities and challenges this presents to organisations in a global context.
The visual appearance of the report VERY IMPORTANT is entirely your choice and I hope that you have, by now, found a template / style that you intend to use. If not, please make this a priority. My lecturer does not just want words jumbled together
The flow of your content is entirely up to you. However, the structure (headings / sub-headings) must ensure that your report cover certain key sections:
Report cover
Executive Summary
Table of Contents
List of Figures
List of Tables (if appropriate)
Headings & sub-headings throughout to enable you to convey what you want to convey
Reference List
Appendices (Weeks 1 – 8 must be attached, plus any other appendices you feel relevant)
The report must cover the following (as per the Module Outline)
Summative Assessment – Individual research report, 3000 words (+/- 10%) (100% TMM)
“This individual assessment will enable students to develop and use research skills to gain in depth understanding of digital customers. Students will be encouraged to consider the extent to which academic theory is helpful to marketing practitioners in shedding light on consumer behavior and to reflect critically on the ways in which advances in digital technology are fundamentally changing consumer behavior, and the opportunities and challenges this presents for organizations.”
Sample Solution
