Description
Consider the documentary Art & Copy that we watched together in class (available to view for free on YouTube at the link provided, though with Spanish subtitles), then offer a response to the documentary in the form of an argument that you will construct in a formal essay.
In Art & Copy, art director and designer George Lois says, “Good advertising makes food taste better. It makes cars run better. It changes our perception of everything.”
Do you agree or disagree with Lois’ stance on advertising’s ability to change our perceptions of the products and services we interact with? Your essay should take a stance of its own. Chapters 3 and 4 of our course textbook clarify much about the nature of argument. You may wish to revisit these chapters as you approach the writing of your essay. Remember, the issue of advertising and its impact on our perception is a broad and controversial issue. Developing a question at issue will help you narrow your focus. Here are some possible questions that might be asked in pursuit of a thesis:
Why are consumers so susceptible to the manipulations of advertising? Is it ethical for advertisers to bend the truth in pursuit of “changing our perceptions” about a product or service? Do advertisers have a responsibility to provide consumers with truthful information? Should advertising be more heavily regulated to shield consumers (particularly the young and the vulnerable) from false or misleading information? Does advertising have legitimate artistic value? Is the exercising of creative license in an advertisement appropriate even if it misrepresents a product’s actual function or value?
NOTE: The above questions are not meant to be treated like a checklist. They are simply examples of questions at issue that can help to spur your writing process along and determine a course of action for your thesis. Consider them a useful tool for annotating, pre-writing, and thesis generation.
Finally, this essay should be at least 1,000 words in length. It should have a clear and focused thesis. It should be substantial, thoughtful, and well-organized. It should 1) cite Art & Copy, and 2) cite at least one additional outside source. And it should adhere to the standards of MLA formatting.
here is the link to the video
https://youtu.be/fBksrtEXGCw
Sample Solution
