1) Describe Zegna’s new ad campaign.
2) How is Zegna’s ad campaign different from its branding and advertising in the past?
3) What, if any, risks might Zegna face in deploying its new ad campaign?
Sample Solution
1) Describe Zegna’s new ad campaign.
2) How is Zegna’s ad campaign different from its branding and advertising in the past?
3) What, if any, risks might Zegna face in deploying its new ad campaign?
Sample Solution