Advertising Plan

You are tasked with developing a comprehensive advertising plan for a product or service of your choosing. Consider creating one for a current employer, a friend’s small business or simply a favorite product.

The advertising plan should include the following:

  1. Brief summary of the product or service being advertised with the objective of your advertising plan.
  2. Brief summary of the target market with demographic and psychographic data.
  3. Implementation chart depicting each marketing channel and the duration of each ad.
  4. Budget
  5. A method to track and evaluate the success of the advertising campaign.

Sample Solution