You are tasked with developing a comprehensive advertising plan for a product or service of your choosing. Consider creating one for a current employer, a friend’s small business or simply a favorite product.
The advertising plan should include the following:
- Brief summary of the product or service being advertised with the objective of your advertising plan.
- Brief summary of the target market with demographic and psychographic data.
- Implementation chart depicting each marketing channel and the duration of each ad.
- A method to track and evaluate the success of the advertising campaign.