1) Summarize what is happening in the case. What are the main events and who are the key actors? 2) What are the ethically questionable behaviors or issues in this case? 3) What are the problems, temptations, dilemmas or issues? 4) Explain how the ethically questionable behavior/issues are harmful. Who is harmed? How are they harmed?
PROBLEM ANALYSIS: 20 PTS. 1) Identify sources/causes of ethical questionable behaviors (temptation amid poor controls, tunnel vision, distance from responsibility, etc.) 2) What seems to be motivating ethically questionable behaviors? 3) Regarding the causes, what group and/or individual needs might be served by the current situation in the case? 4) What rewards — formal or informal, financial or non-financial- support the existing situation? 5) What environmental, organizational, or contextual factors underlie, contribute to, or perpetuate the existing situation?
RECOMMENDATIONS: 20 PTS. 1) What are your objectives for the recommendations that you suggest? Specifically, what problem(s) do you plan to address? What is your time horizon? 2) What options or alternatives are available? 3) What are the strengths and weaknesses of each alternative? Which alternative do you recommend? 4) Describe your action plan. Be specific and concrete about your actions, rather than relying on broad prescriptions, such as ‘stronger leadership,” or ‘better communication”. 5) What factors in the situation would be supportive or facilitate the success of your action plan, and what obstacles might there be? (Consider the opportunities and constraints associated with individuals, the existing reward system, etc.) 6) Assess the realism of your proposed action plan. For example, is there adequate time, money, or other resources for your solution? Also, does your solution place too much reliance on other people being reasonable”? 7) Discuss the ethical implications of your recommendations. Discuss how your recommendations address the ethical.
WRITING: 5 PTS. 1) Are your sections presented in a logical order and well integrated? 2) Is your writing clear and lucid? 3) Is your analysis creative, thoughtful, innovative? 4) Does your paper stay within length restrictions?

Detailed Brief for Individual/Group Assessment

Assignment Title and Description:

Coursework 1: Individual essay (75%)

Investigate the Dot-com bubble and its aftermath from a Behavioural Finance perspective

Mark scheme:

  1. Research relevant literature (using library and internet resources) and provide a historical context and explanation for this event. Identify the anatomy (i.e. the key elements or structure) of the event. Use factual (statistical, financial, historical) information (from a reputable source) to illustrate the event.
  2. Identify and describe two behavioural finance phenomena that could be attributed or observed in the event.
  3. Conduct a critical literature review on each of the behavioural finance phenomena / heuristics / biases you have identified. Select key research results from various journal papers and books to demonstrate your understanding of these behavioural biases.
  4. Link these biases you identified above to the event you are investigating. Explain the role of these behavioural forces in the event and how these behavioural phenomena facilitate the rising and crash of the market bubble. Provide suggestions to combat these biases.
  5. Your essay should be well structured, written with clarity, coherent, correctly referenced, and free from grammar and spelling mistakes.
    Total 100%

Structure of Essay:
Title page
Main chapters:

  1. Introduction of the event (marking scheme point 1)
  2. Literature Review (marking scheme point 2 & 3)
  3. Discussion (marking scheme point 4)
  4. Conclusion: a short summary of your essay
    Marking scheme point 5 applies to the whole essay.
    Date issued: at the beginning of the semester
    Submission deadline:
    Late submissions to Canvas within 24 hours of the above deadline will have a 5% penalty deducted (subject to a minimum mark of 40%). Submissions after 24 hours, but within one week of the deadline date, will be capped at a maximum mark of 40%. Submissions after this time will be awarded a mark of 0%.

Sample Solution