Alternative Assessment

  1. ‘Many news organisations are struggling financially because news media, unlike most
    entertainment media, is not typically protected by copyright.’ Critically assess this
  2. What is ‘disaggregation’? Critically explore the potential impact that widespread
    disaggregation can have on media businesses.
  3. Do you agree that media audiences are becoming increasingly fragmented? Why might a
    trend towards audience fragmentation be commercially attractive for media companies, and
    what are the potential dangers?
  4. Do you agree that the type of platform on which media content is distributed should affect
    the level of regulation? Consider a range of media sectors and distribution channels, and
    how this could affect how society interacts with the media.
  5. Do you agree globalisation has made media content too similar? Consider a range of
    geocultural markets, and critically discuss how they have affected consumers.
  6. How would you define a media company? Why do you think that firms from sectors such as
    telecoms or on-line retailing are becoming more involved in the production and distribution
    of media content?

Sample Solution