- ‘Many news organisations are struggling financially because news media, unlike most
entertainment media, is not typically protected by copyright.’ Critically assess this
statement. - What is ‘disaggregation’? Critically explore the potential impact that widespread
disaggregation can have on media businesses. - Do you agree that media audiences are becoming increasingly fragmented? Why might a
trend towards audience fragmentation be commercially attractive for media companies, and
what are the potential dangers? - Do you agree that the type of platform on which media content is distributed should affect
the level of regulation? Consider a range of media sectors and distribution channels, and
how this could affect how society interacts with the media. - Do you agree globalisation has made media content too similar? Consider a range of
geocultural markets, and critically discuss how they have affected consumers. - How would you define a media company? Why do you think that firms from sectors such as
telecoms or on-line retailing are becoming more involved in the production and distribution
of media content?
Sample Solution
