A couple weeks ago Amazon launched a new service called Amazon IP Accelerator that aims to “help companies more quickly obtain IP rights for their brands and access to brand-protection features in Amazon’s stores.” According to the World Intellectual Property Organization (WIPO) intellectual property is “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.” Do some research on Amazon’s IP Accelerator and discuss the following amongst your peers:
How does it work?
How will this be beneficial?
Could other eCommerce companies like eBay benefit from services like this?
What type of technology do you think will be used in order to protect a brands digital property?
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