Analysis and Visualization

In this phase of your analysis you need to merge your findings from the three previous modules. In addition, you will need to compare your individual stores

with one another and U.S. retail stores in general; the best way to make these comparisons is to use each store’s gross sales margins.

The sales margin allows companies to determine how well their business is doing; the higher the sales margin – more profit potential can be realized. A sales

margin is also called gross profit margins, typically grocery stores have low margins, but the volume purchased is usually higher than other industries.

Sample Solution