Read the following excerpt.
All around the world, living through this outbreak, we all have one thing in common: We have been banished to our homes with no recourse to our usual forms of entertainment – like visiting the cinema, watching sports or heading to a restaurant. So we turn to the Internet and streaming services for respite.
This is true in Singapore and around the world. News consumption jumped by 32 per cent in February alone in Singapore according to media analytics firm Comscore.
In Asia, an end-March Nielsen whitepaper on media consumption habits suggests television consumption has risen by 60 per cent and may shape programming decisions from a media business and advertising perspective, as consumers continue to spend more time at home even after lockdowns are lifted.
This tidal wave in media consumption probably began with a thirst for knowledge regarding the coronavirus situation, where the gravitation to TV has been generated by interest in the news.
This hunger for information has spillovers. More are consuming entertainment to escape the doldrums of the outbreak. In South Korea, television viewing increased in alignment with the spike in coronavirus infections during the last week of February.
Commentary: The rise and rise of Netflix in a time of coronavirus
Dixon, I. (2020, May 09). Commentary: The rise and rise of Netflix in a time of coronavirus.Retrieved 31 March 2021, from https://www.marketing-interactive.com/study-trust-in-sg-traditional-media-at-an-all- time-low
According to the excerpt, television consumption has risen and may continue to do so as consumers spend more time at home during the pandemic.
You are part of the Mediacorp Channel 5 programming team and your boss would like to examine how this trend affects TV consumption habits. You are asked to prepare a research report proposal to suggest what research should be conducted.
In order to do so, you will embark on the following:
i. Conduct secondary research and analyse how media consumption has changed during
ii. Propose a suitable research topic/question and select an appropriate research method
which will help you answer/address the research question proposed
iii. Propose FIVE possible survey/interview questions you will pose to the respondents
iv. Appraise the research method (that you are proposing to use) in terms of the usability and relevance in addressing your research study, and evaluate the usefulness of communication research for media organisations.
This reveals itself in the simple fact that at the Earth’s surface, each of the last three decades has been measurably hotter than any decade before the industrialization. To encapsulate, land and ocean surface temperature combined have warmed around 0.9 oC just in the last 50 years according to the IPCC 2014, and in the past century it has been around 1.5 oC. The shift of temperature normals combined with probable heat waves and the foretold ice sheet melting will be strong indicators of climate change and can hint upcoming issues regarding agriculture, water resources, and thus human and environmental health (National Research Council 2010). Much of this increased heat is being absorbed by the oceans. They most probably can be held accountable for 90% of this accumulated energy conservation – it was measured that the warming is most present near the surface, that is up to around 75 m. The water showed an incalescence of about 0.11 oC in just 40 years from 1971 to 2010. It is also probable that the salinity extremes peaked; areas rich in salinity have become even more saline, whereas fresher areas with low salinity have developed to be less saline. This will most likely result in sea level rise due to a thermal expansion because of the increased level of salinity, but may also have effects on species boundaries which will probably shift (National Research Council 2010). These changes in temperature can be put on a level with the changes in the stability of worldwide ocean circulation patterns because melting ice from the Antarctic and Greenland might cause the Gulf stream to peter out. This would mean that a new ice age could come to Great Britain, Iceland, and Scandinavia, and the European mainland could cool down drastically because the Gulf stream acts as a “heating system” for Europe (Frey 2017). Ways of monitoring these aspects are tracking the velocity of ocean circulation, observing water temperature at the surface and the subsurface, measuring the salinity, monitoring shifts in atmospheric circulation (i.e. storms) and observing the evolution of continental ice sheets and sea ice. 3.2 Ocean acidification Hand in hand with the warming of the oceans goes the acidification of the seawater. The excess amount of carbon dioxide in the air has to go somewhere, and the biggest absorbent is the ocean. In the past decades since the beginning of the industrial era, the acidity of the ocean’s surface has increased by 26%, that is the pH-value declined by 0.1. This development will manifest itself even more since the amount of carbon dioxide taken in by the oceans steepens by about two billion tons per year. Since the ocean is the biggest absorbent, it is very certain that this lowering of the pH-value will continue throughout centuries to compensate the high amount of carbon dioxide in the atmosphere. It is not yet ascertained>GET ANSWER