Besides political economy and textual analysis, Douglas Kellner also talks about a third aspect of media analysis, which involves looking at the ways audiences respond to mass media artifacts. For this week’s forum, review that section of Kellner’s article as well as the materials for this week and answer the questions below:

1) According to Kellner, why is it important to consider the ways that various audiences respond to and use mass media?
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2) After reading my article, “‘Look at the flowers: Meme Culture and the (Re)Centering of Hegemonic Masculinities Through Women Characters,” explain the argument in your own words (two-three sentences). What does this essay tell you about the larger community of the television show The Walking Dead, and why is that message important? (connect to Kellner)

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