Craft a 5-page essay analyzing Morrison’s speech. Write the paper on the this artifact, using either the Cluster method, the Metaphor method, or at least two (2) of the classic canons (invention, organization, style, memory, and delivery) of the Neo-Aristotelian method.

  1. If you are using the Neo-Aristotelian method, you will apply the 5 canons to the speech (invention, organization, style, memory, and delivery) and determine which 2 or 3 are the most important.
  2. If you are using the Cluster method, you will identify the key terms and develop clusters for them, and then analyze what the clusters reveal about the rhetor or the message.
  3. If you are using the Metaphor method, you will identify and sort the primary metaphors in this speech, and then attempt to understand the organizing principle(s) derived from the metaphor(s).

• Formulate a research question

  1. For the Neo-Aristotelian method, Foss tells us that “[t]he research question asked about artifacts in Neo-Aristotelian criticism is: Did the rhetor use the available means of persuasion to evoke the intended response from the audience” (2018).
  2. For the Cluster method, insight can “suggest questions about…the strategies that are used to accomplish particular objectives, the kinds of meaning that are being communicated, or the implications of particular constructions of meaning for rhetorical processes or public controversies”
  3. For the Metaphor method, this will depend on whether or not you are focusing on the tenor or the vehicle.
  4. According to Foss, “[i]f you are featuring a particular tenor and are interested in the vehicles used to describe the tenor, your question would be about the tenor or topic and the implications of the selection of the particular vehicles for the rhetor’s worldview” (2018).
  5. Or, “[i]f your analysis features the vehicles used by a rhetor to discuss many different tenors or topics, your research question would be about the implications of constructing a world as the rhetor has done for the rhetor, the audience, or a public controversy” (Foss, 2018)
    • Include the following essay components:
  6. Introduction
  7. Description of the artifact and context
  8. Description of the method
  9. Report of the findings
  10. Discussion of any implications
    • You are required to have at least 3 references for your paper. The speech text, our method text (Foss), and one additional resource can count as your 3 references for this paper, but you are welcome to use additional or different resources. Be sure to include in-text citations where appropriate and for direct excerpts from the speech text and method support.

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