Read through the case study and answer the following questions:
Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and
three main opportunities that should be considered by Apollo in expanding its global reach within southeast
Asia and Eastern Europe. (25 marks)
Using the concepts of convergence, divergence and crossvergence, explore how Apollo can tackle institutional
and cultural differences for management when turning itself into a multinational through combining ‘global
knowledge’ with ‘local needs’. (25 marks)
From a marketing perspective, what are the benefits and challenges for Apollo as it expands globally?(25
marks)
Sample Solution
come in as fat cherubs, babies, handsome young men or women with a halo surrounding their heads. In Islamic doctrine, they are real created beings who will eventually suffer death, but who are generally hidden from our senses. They are neither divine nor semi-divine, nor are they associated with God in charge of administering different parts of the universe. Also, they should not be venerated or prayed, because they do not give our prayers to God. They submit to God and fulfill His commandments. In the Islamic view of things, there are no fallen angels: they are not divided into “good” and “bad” angels. Human beings do not become angels after death. Satan is not a fallen angel, but he is a creation of God different from human beings and angels. Angels were created from light before human beings were created. Its graphic or symbolic representation in Islamic art is scarce. However, they are beautiful beings with wings, as they are described in the Islamic Scriptures. Angels have different hierarchies and orders in the sense that they are of different size, condition and merit. The greatest of them is Gabriel. The Prophet of Islam, Muhammad, saw it in its original form. Likewise, the bearers of the Throne of God are among the greatest angels. They love believers and pray to God to forgive their sins. They carry the Throne of God, about whom the Prophet Muhammad, may the peace and mercy of God be with him, said: “I have been allowed to speak about one of the angels of God who carries the Throne. The distance between the lobe of his ear and his shoulder is equivalent to seven hundred years of travel. “ Muslims have names of the angels mentioned in the sources of the Islamic le>
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