Using “SWOT” Framework to analysis and answer the following question.
Apple Inc. in 2012 —1. What, historically, have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple struggle historically in PCs? 3. How sustainable is Apple’s competitive position in PCs, MP3 players, and smartphones? 4. What are Apple’s long-term prospects for the iPad? 5. What advice would you offer the CEO?

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