Apple: The Best Supply Chain in the World

Read the closing case from Chapter 15 “Apple: The Best Supply Chain in the World?” from the textbook and answer the following question:

“Apple products have usually been priced above their competition and sold for their value, intrigue, and market leadership. Some would say Samsung is catching up on many of these fronts and even passing Apple perhaps. Do you think Apple can charge a price premium for its products much longer?”

Sample Solution