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Dawn of the digital age and the evolution of the marketing mix Graham Jackson and Vandana Ahuja
2) Briefly and clearly state the main idea of the article:
3) List the important facts that the author(s) uses to support the main idea:
4) Identify weaknesses in its argument:
5) What point could be added to its thesis?
6) List any examples of bias, misinformation, or flawed reasoning that you found in this article.
7) How do you feel this article relates to marketing?
8) Write a personal review of the article making correlations if possible between theory and practice.
Sample Solution
