xpress the desire for long straight hair as it is considered more attractive. Results of the study show that darker skinned participants with short curly hair report isolation, social rejection and lower-levels of confidence and self-esteem, whereas lighter skinned participants with long straight hair report social acceptance and higher levels of confidence, self-esteem and success. The study concludes Eurocentric conceptions of beauty are embodied by African Americans. These notions of beauty negatively affect black men and women as their definition of attractiveness and beauty is influenced by Eurocentric standards of beauty This article is a significant source as it directly relates to the research question of this paper. The article demonstrates that conceptions of beauty and race are influenced by Western and Eurocentric standards of beauty. Racialized beings that do not identify with these standards are perceived by others and themselves as less attractive and beautiful. They have a strong desire to possess the physical traits of a white person, fair skin and sleek hair, as society pursues the notion that fair skinned beings are more beautiful than racialized beings. Poran, A Maya. 2002. “Denying Diversity: Perceptions of Beauty and Social Comparison Processes Among Latina, Black, and White Women.” Plenum Publishing Corporation, 47(1): 65-81. The article is concerned with how beauty is perceived and compared among women of different racial backgrounds. The study investigates Latina, black and white women’s conception of beauty by focusing on differences and similarities. The study collected data from 157 college women, 48 Latina wo>