Major Issues or Problems of the Organization: Discuss the major issues or problems that are confronting the organization. If the organization faces multiple problems or issues, the case analysis may limit its focus to a single issue or problem.
Evaluation of the Competitive Environment a. Analyze the macro-environment b. Analyze the competitive environment using the basic format of the Five Forces Model.
Evaluation of Competitive Business-level Strategies a. Cost Leadership b. Product Differentiation c. Focus/niche
Recommendation and Justification of Strategic Alternatives: By this point in your analysis, you should be able to determine appropriate strategic alternatives for the firm and provide a solid justification for why you are recommending specific actions.

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