Best Buy: Using Customer Centricity to connect with Consumers

  1. The atmospherics in the “Jill” stores differ from that of other Best Buy stores.  How do these differences relate to gender differences in shopping behaviors and satisfaction?


  1. What role does the Geek Squad play in Best Buys’ customer centricity approach? How does this service affect the consumer’s purchase decision?  What are the risks involved?


  1. When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?


  1. Based on the store image components discussed in Chapter 17, how do you feel Buy Best is doing on these dimensions?  Explain.


  1. Develop an advertising campaign to target women based upon the “Jill” store approach.




Sample Solution