1) What do you think of Boston Beer’s (BBC) business model relative to the traditional beer companies’ model?
Relative to Redhook and Pete’s?
2) What were BBC’s strategies for brewing, production, distribution, sales, and products?
3) In late December 1995, sell-side analysts were forecasting long-term growth of 25 to 40 percent for the craftbrewing segment. How achievable are these growth targets? What factors are likely to influence analysts’ growth forecasts?
Sample Solution
