Explain what Bounded Rationality is.
Then discuss how this concept can affect the data analysis below: You are the lead consultant for the Diligent Consulting Group. It is mid-October. One of your top clients, Sunshine Floor Barn, has just closed the books for the first three quarters of the year (January through September). Sunshine Floor Barn requests that you analyze the sales performance of its 5 product lines over this 3-quarter period. From past consulting work you have done for the company, you know that Sunshine Floor Barn has 4 regions and 18 total store locations. Each Regional Manager at the company has compiled the data for his/her region. The raw data provided consists of the sales revenue for each of the 5 premium flooring lines for all 4 regions and 18 locations for the first three quarters of the current year.
Also discuss how this concept can affect the decision situation in below: Scenario: You are the Vice President of Franchise Services for the Lucky restaurant chain. You have been assigned the task of evaluating the best location for a new Lucky restaurant. The CFO has provided you with a template that includes 6 criteria (attributes) that you are required to use in your evaluation of 5 recommended locations. Following are the 6 criteria that you will use to evaluate this decision: Traffic counts (avg. thousands/day)—the more traffic, the more customers, and the greater the potential sales. Building lease and taxes (thousands $ per year)—the lower the building lease and taxes, the better. Size of building (square feet in thousands)—a larger building is more preferable. Parking spaces (max number of customers parking)—more customer parking is preferable. Insurance costs (thousands $ per year)—lower insurance costs are preferable.
Explain your logic for both of your arguments broken up between 2 paragraphs. Are there any similarities between these two situations?
Fortunes Be a Lady: Ciroc Vodka Advertisement Distributed: eighteenth July, 2018 Last Edited: eighteenth July, 2018 Disclaimer: This paper has been presented by an understudy. This isn't a case of the work composed by our expert exposition scholars. You can see tests of our expert work here. Any feelings, discoveries, conclusions or suggestions communicated in this material are those of the writers and don't really mirror the perspectives of UK Essays. Fortunes BE A LADY: CIROC VODKA ADVERTISIMENT Stephen Astwood Fortunes Be a Lady Practically every rapper today is refering to British liquor producer Diageo's CIROC Ultra-Premium Vodka in their verses. The brand appears to have discovered a fascinating specialty, all the more particularly that of the superior alcohol advertise. CIROC's "Fortunes Be a Lady" advert, synonymous with the tune of a similar name made renowned by Frank Sinatra, calls upon an elite player cast with open superstars like hip-jump business visionary and financial specialist in CIROC Sean 'P. Diddy' Combs, and a combination of male on-screen characters and female models. The men are exquisitely wearing suits with Combs (2011) first explanation recommending the system of the battle, "We have arrived." He asks them to go out and gather a great many dollars, needing the training turn into a consistent propensity. Brushes (2011) first full proclamation is, "Fellas, we have arrived… we gone win a few million, use up every last cent around here, at that point we gone do everything over once more." The advertisements next scene is them landing a private fly in Las Vegas, where there are excellent ladies to welcome them with real shots of CIROC. (Jernigan, Ostroff and Ross, 2005) says, "In current liquor showcases, the publicizing and advancement of liquor are vital to the item itself. While in prior times, liquor may have been showcased in light of the quality, virtue, and cost of the item, now the character of the brand is fundamental" (p. 314). This crusade endeavors to recount the story that associates an existence of extravagance and relaxation with the item itself. The business effectively fills the target of the once in the past specified account, and embodies the vibe of achievement one can acknowledge with having devoured CIROC. In any case, the portrayal of this way of life related with a brand can have false outcomes when classism and utilization turns out to be more than the item itself (for this situation CIROC), and more about attempting to stay aware of the exemplified lifestyle. It is of nothing unexpected that the promotion echoes the way of life of which Sean 'P. Diddy' Combs is a pioneer; that of hip-jump, which today is brimming with pictures indicating classism, consumerism and to put in urban vernacular, swag over substance. The crusade pays respect to Sinatra and his counterparts the 'Rodent Pack', with Combs (2011) revealing to Soul Culture Magazine that, "The Rat Pack characterized the craft of celebrating in style. I can't envision a Spirit more reasonable for remembering existence with family and companions than CIROC; a brand that has turned out to be synonymous with celebratory events." Thorstein Veblen (1979) says that, "to pick up and to hold the regard of men it isn't adequate just to have abundance of intensity. The riches or influence must be placed in prove, for regard is granted just on confirm" (p. 24). As Combs (2011) pronounces, "We have arrived", it not just considers the physical landing in a private stream office, however the entry to a tallness of societal position. The portrayal of this status in the promotion is acknowledged through the accumulation of extravagance items showed; from the Escalades, private stream, the a considerable lot of wonderful ladies, and obviously Las Vegas, which is representative for scandalous betting, one of numerous features that embrace delight as a primary inspiration for utilizing it as an area to film. Stock like this shape the premise, or offer affirmation to what Veblen (1979) notes as, "putting riches and influence in confirm" (p. 24). It is appeared differently in relation to the way that they are simply drinking a brand of vodka; it interfaces CIROC to these top of the line items. Basically, the promotion is putting forth the expression that CIROC isn't only one of the numerous superior alcohol brands, it surpasses the others'. Specific concentration is given to overabundance—betting in the gambling clubs. While the characters say that they are hoping to "rake a few million" and "use up every last cent", inductions are that they are hoping to spend an incredible measure of cash. In the event that they are discussing millions, expandable riches is no protest them. All through the promotion we are shelled with messages that say on the off chance that you are not a piece of the well off class, at that point you are not commendable. Moreover, in the event that you purchase CIROC then you will turn out to be similarly as upbeat, alluring, and fruitful as the general population depicted in the business. It has been corporate practice that advertisers feed—off the vulnerabilities of people who embrace a classist demeanor, looking to raise themselves up the monetary and social step. Debra Goldman (2002) states, "New-extravagance customers represent a considerable measure of this retreat obstruction. They are paying premium costs not only for material things (which the old mass market provided productively) yet for passionate ones: comfort, experience, character, and tasteful delight." The business advocate that anything not as much as CIROC implies you are passing up a major opportunity for the genuine enthusiastic criticalness of victories and every one of that involves. Sean 'P. Diddy' Combs in a meeting with the distribution Adweek (2011) was asked, "What do you think your image remains for?" Combs (2011) reacted by saying: "I think I remain for yearning. [That] diligent work pays off. Individuals from varying backgrounds and everywhere throughout the world take a gander at me and know my modest beginnings and realize that all that I've done has experienced diligent work. Individuals regard me as an advertiser and brand developer." As said in advance, there are incalculable references of CIROC in hip-jump culture today, to such an extent that the brand exemplifies the way to deal with the music. Such veneration toward liquor in music, and particularly in hip-jump isn't one of a kind to CIROC. For instance, MOET and CRISTAL, properly having been seen as premium brands, have been utilized in the verses of Combs protégé the late Notorious BIG (1994, 1997) in which he says, "The back of the club tasting 'Moet' is the place you'll see me" and "Take their spots, take their keys, make my workforce/Live cheerfully ever after in giggling/Hah, never observed 'Cristal' pour quicker/And to those mongrels, knuckleheads crush lead." Miller and Muir (2004) take note of that, "As a social and business drive, hip-bounce's effect is impressive: Coke, Pepsi, Gucci, Bacardi, Burberry, Mercedes, Nike and McDonald's are among the brands that have utilized hip jump to offer themselves" (p. 178). While hip-jump was formed from considerably more genuine inquiries than which jug to 'fly' in the club, it is on account of supports from rappers in different verses that specific brands have appreciated a significant lift in ubiquity. The battle proposes another social observation, and that is the manner by which the ladies are spoken to. Amico (1998) says that, "Ads advanced the picture of ladies as honest and provocative" (p. 19). From the beginning of the business, the ladies show up in a part that is subservient and energetic, viewing them as another outflow of the sumptuous life. The ladies make them talk part; following a pattern in promoting that once in a while do female characters have a voice in a business except if it is for something specifically advertised to ladies. Wood (1999) notes, "To be ladylike in the United States is to be appealing, differential, unaggressive, passionate, supporting, and worried about individuals and connections" (as refered to in Turow and McAllister, 2009, p. 193). These ideas are delineated in the business and underscore the noteworthy conviction about sexual orientation parts that ladies as the hero are required to serve the male. In spite of the fact that the ladies are wearing clothing that recommends polished skill, similarly as with numerous cutting edge ladies, when they are depicted along these lines, ladies are viewed as working their "second employment" when they arrive home. There is less confirmation than regular to recommend this advert is attempting to undermine any advance made for ladies' rights. Notwithstanding, the message sent to the watchers here is that the men is the one with specialist—the one in charge, and the lady's part is to serve; and on the grounds that the ladies seem effective and having a decent time, it is just depending on the prerequisite that regardless she does her main obligations as lady. The crusade, "Fortunes Be a Lady" appeared in mid-December 2011 on both US TVs and in addition on the web. Diageo said that the advertisement will keep running on different channels that dominatingly are devoted to music and games. The 30 second form of the advertisement crusade circulated over the Christmas season accumulation of NBA diversions; anyway the first configuration is that of a short film. CIROC (2011) has expressed in their crusade showcasing that, "Ciroc has taken the position that their advertising video required not backstory, story curve or an association with the real world. Nobody in a basic leadership limit on their showcasing group thought to ask whether it made a difference that, there's no purpose behind these individuals to hang out, that nothing remotely intriguing goes ahead outside of the visual, and that it's only sort of bizarre." The explanation behind this system frames the premise of publicizing achievement. The intertextuality with the "Rodent Pack" gives essential premise to what the business is supporting. Olsen et al. (2003, 1993, 1995, and 2004) takes note of that: "Promotions have turned into an incorporated piece of pop culture which they spoof, and by drawing upon socially arranged codes, fantasies, social talk, and national belief systems to create thunderous relationship for buyer merchandise, commercials both constitute winning philosophies and build new folklores and philosophies for products through these dialogical and intertextual rel>GET ANSWER