you need to know what consumers are going to want tomorrow! Here are 4 industries that are projected to be “Hot- for new business development. Startup industries need BRANDING!
Select one of the above industries and create a new Brand Identity for that industry. Remember a Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products, and services It also represents the conversation that customers are having with each other about the company, and how that spreads. An Identity describes the visual devices used to represent the company. First, you will put together a partial design brief, that will contain summaries from the research phase, such as target audience(s), messaging objectives, values and mission of the brand, and the brand’s products/services offered. I have provided you with the background of the industry.
You will answer the following questions.
• How is the brand perceived against competitors in the market for products and services you’re looking to provide?
• What is the positioning statement of your brand? Answer what, how, to whom, where, why and when questions.
• What is the heritage of your product type, and the origin(s) of its ingredients and fabrication process?
• Who is your audience? Are they digitally savvy? Where will your products/services have contact with them? How do you want that contact experience to make them feel, take action and think about your brand? • What values & beliefs should the brand have about the business and its mission in the world? If the brand was a person, what would its personality be? How would it look, act and talk?
• What benefits do you want customers to associate with your brand? What is the vision of the brand that you want to create?
• Other brand image concerns: market awareness, emotional associations, value to the consumer, brand perception vs. consumer behavior, changes desired in the brand-consumer relationship over time
The advancement of the news media has exhibited a fascinating story to be told in the course of the last a few hundred years, and the progressions have turned out to be more inexhaustible throughout the most recent two decades with the appearance of new innovation and methods for announcing. Getting news and uncommon intrigue stories to the American open has dependably been the best need of the news media, yet in the course of the most recent quite a while, the method for doing as such has advanced immensely. There are a few different ways of getting the news to the general population, among them TV, radio, web, satellite radio, daily papers, magazines, and even phones. The news world is far unexpected today in comparison to it was a century prior, and things are en route to changing considerably more. Individuals have associated with the news since the start of news media. The printed word was the main manifestation of news media. Daily papers and distinctive types of purposeful publicity were far reaching as far back as the composed word appeared. Be that as it may, with the innovation of the printing press (Kreis, 2000), the printed word turned out to be increasingly typical. After a short time, figuring out how to peruse and compose turned into a need for the learning procedures of kids everywhere throughout the world and instruction turned into a noteworthy piece of a youngster's life. Once the printing press was ordinary, the demonstration of distributing daily papers turned into a regular event. At first, perusing daily papers and books was something held for the monetarily and social world class. Nonetheless, with advances in training and an ever increasing number of individuals in the states getting to be proficient, individuals started to peruse daily papers. With the opportunity of the press ingrained into the United States Bill of Rights, the press started covering subjects that was at one time beyond reach, for example, religion, government, legislative issues, and other touchy material. Publication pages started showing up and individuals started composing letters to the papers, voicing their sentiments and endeavoring to be heard. In the mid 1900's, the creation of the radio turned into a noteworthy player in the realm of news and the press. News correspondents started covering stories and occasions, and out of the blue, individuals could hear real history making news stories inside 24 hours of the occasions really occurring, and now and again even live continuously. One specific effect of radio was seen in the sound chronicle given by correspondent Herbert Morrison at the scene of the Hindenburg calamity on May 6, 1937 (Widner, 2008). The day after the fiasco in New Jersey, the chronicle of Mr. Morrison covering the blast of the monster airship was communicated on NBC and a few other real news systems. Back then, the vast majority of the substantial radio stations never communicate recorded material and wanted to be all live, all the time when broadcasting the news. This was one of only a handful couple of exemptions of that run the show. Morrison's communicated stood out forever as a standout amongst the most celebrated at any point recorded and has been alluded to a great many occasions since. In the 1940's and 1950's, another development called TV opened up the potential outcomes of better news inclusion. The nightly news turned into a staple in homes crosswise over America, particularly once the nation advanced into the 1960's, when most families in America had at long last obtained a TV. Individuals around America had a visual news source, and notwithstanding radio, daily papers, and such daily papers as Time and Life, America currently had a few incredible approaches to stay aware of news both locally and abroad. Beside TV going to shading, the news and the manner in which individuals connected with it kept up its the norm for quite a while. The following enormous change came in 1980, when Atlanta representative Ted Turner established the Cable News Network (CNN), the main ever twenty four hour link news station. This significantly changed the scene of communicate reporting, and constrained the nightly news projects to venture up their endeavors to keep watchers, particularly since the American open never again needed to hold up until six o' time during the evening to get the most recent news. This additionally hurt daily papers to a little degree, who needed to search for different approaches to engage, and illuminate in the developing intensity of the news showcase. In the 1990's, the communicated news coverage showcase developed significantly. Alongside a few new link news channels, for example, MSNBC, Fox News Channel, and business systems, for example, CNBC, the American open was likewise acquainted with another medium: the web. The web had it's significant effect on reporting with a story including President Bill Clinton. On January 17, 1998, web essayist Matt Drudge got the data that Newsweek was very nearly announcing that the President Bill Clinton had an extramarital illicit relationship with a White House understudy yet had rejected the story (Whitworth, 2008). He posted it on the web, and the following day provided the lady's name. That lady was Monica Lewinsky, and the story developed into potentially the greatest sensation in Presidential history. This story additionally began a noteworthy pattern of breaking news hitting the web first before some other source and cleared a path for web news-casting. After the Lewinsky embarrassment broke, it ended up ordinary for the web to be the grounds on which to break thrilling stories without taking a chance with the outcomes of being off-base on national TV. Throughout the following decade and up to show day, national news systems, daily papers, and a few different news outlets utilized the web increasingly widely in their exploration and work. The web was likewise a place free of restriction, and correspondents could escape with significantly more all alone close to home site pages instead of working for a major corporate news outlet. In the course of the most recent quite a long while, an ever increasing number of individuals are getting into the news coverage business, frequently giving their beginner aptitudes something to do without anyone else and not depending on a business. In manners, this has both aided and harmed the media, however the last effect of this pattern won't be seen for quite a while. News media has made some amazing progress since the primary daily papers were imprinted on the press more than two hundred years back. Presently, about any American can get to any news they need with a couple of mouse clicks and the push of a catch. The radio, TV, and the web all presently offer 24 hour, day and night live news inclusion and have made all media open to anybody. The accommodation is there, yet with such a significant number of sources, it presently turns into an issue of believability. How can one realize that their source is right and who to accept? Just through diligent work, examine, and a sharp eye and ear can the present writers and perusers alike connect with the news and get reality, every bit of relevant information, and only reality. That is the cost of the present reporting condition. References Kreis, Steven, 2000. The Printing Press, The History Guide site, http://www.historyguide.org/mind/press.html, recovered July 27, 2008.>GET ANSWER