Select two brands (one of the brands is Apple, another is Huawei). Analyze the brands in the context of the brand elements framework below. Complete a brief analysis of each element for both brands. You will submit the assignment in MS Excel. Therefore, you will set up column/row headings for each brand and use bullets to fill in your assessment of how each brand performs specific to each element below. Please note: I will not accept this assignment in MS Word format.
•Identify 2 brands and describe the brand elements below for each:
◦Memorability
◦Meaningfulness
◦Likability
◦Transferability
◦Adaptability
◦Protectability
Sample Solution
