In a few words, define the following terms: (50 points)

  1. Customer Relationship Management (CRM) 2. Form utility, time utility, place utility, possession utility 3. Marketing mix 4. Market segmentation 5. Consumer buying behavior, business buying behavior

Building Skills for Career Success

Journaling for Success (50 points)

  1. Think about the businesses from which you have purchased goods or services. Select the organization that you believe has adopted the marketing concept. Discuss the reasons why you believe that this company has adopted the marketing concept.
  2. Describe the marketing mix this company has created for the brand that you purchased from this company.
  3. Which two companies are the strongest competitors of this organization? Explain why.




Sample Solution