Business organizations mine social media

Conduct research to identify how business organizations mine social media to collect data so they can obtain a competitive advantage in the marketplace. Locate examples of several strategies and companies. You cannot use examples already referenced in the study materials(google, amazon, facebook). Research the legal and ethical issues that are associated with data mining activities, including specific laws that govern data mining and examples of companies that have ,faced legal issues and negative consequences as a result of ethical issues resulting from the data mining strategies they employed.

Create a PowerPoint presentation (minimum of eight content slides) that summarizes your findings and addresses the following. Include a reference slide at the end of the presentation.

Describe strategies business organizations use to mine social media to collect data and provide supporting examples.
Discuss how the data that are mined via social media can be used to create a competitive advantage for the business organizations.
Describe legal issues associated with business data mining activities, including specific laws governing data mining practices.
Provide an example of a company that faced legal issues as a result of the data mining strategies it employed.
Discuss ethical issues associated with business data mining activities.

Sample Solution

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