The Importance of Planning Imagine that you are a consultant for CapraTek, the company you read about in last week’s Prepare: Week 3 Assignment activity. As part of a kickoff meeting for an organizational efficiency planning session with corporate leaders and managers from various departments (including operations management, information technology, and marketing management), you want to send a clear message about the importance of business planning. For this task, you will develop an elevator pitch explaining the importance of organizational goals and objectives to grow a business, including key performance indicator (KPI) targets that should be taken into account by corporate leaders when developing their strategic plans
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