Business Report

Submit a 2,500 word report that addresses the following:

  • Provide a review of the challenges faced by Emirate when delivering a high quality customer experience
    (20 marks)
    • What barriers are in place that may stop the company providing a high quality CX?
    • May be internal or external (e.g. staffing, processes, customers, uncontrollable factors etc.)
    • Use past reports of what can cause issues in your chosen sectors etc.)
    • Where possible link this to literature from the module (e.g. crisis management, service failures, services marketing, CX, service design, marketing-logistics etc.)
  • Suggest three new activities Emirate can adopt to improve customer engagement
    (20 marks)

Sample Solution