Apply the concepts, methods and techniques learned to conduct business service design that can improve customer experience. The student is required to choose one case context from the following options to design their business service:
• Option 1: design a business service in the context of Brompton Bicycle Limited. The background information of this company can be found at:
https://www.brompton.com/ ;
https://www.theguardian.com/lifeandstyle/2015/apr/17/brompton-bicycles-the-unfolding-saga-of-a-two-wheeled-success/*–story ;
http://www.cyclingweekly.co.uk/news/latest-news/brompton-the-perfect-commuting-machine-174689 ;
Sample Solution
