Assignment Definition:
For your final project, design an environmental advocacy campaign. Begin by identifying an environmental problem. Then design a campaign to address this problem. Write a paper explaining how this campaign would work. Questions to address include:
• Who is the campaign directed towards? Who needs to be involved?
• What do people need to do? Discuss what actions are needed.
• What is the time line for implementing these actions?
• How much will the campaign cost and who will pay?
• How will you convince people to participate?
• How will you utilize digital media?
• Which rhetorical strategies will you use? How?
• How will you encourage collaboration?
• How will you address criticisms and reach out to opponents?
Sample Solution
