Case analysis: Demand inelastic and value drivers.
(3pages, only use 3 firms 10-k and the pdf file of the book I linked below as references, no outside, internet sources. I will send the case example after you assigned)
Based on Business section(first 10pgs) in 10-k of 3 firms ( Dicks Sporting Good, Foot Locker, Hibbert Sport) and the definition of Inelastic (Section 6.2 pages 188 in the pdf file I linked below which is being DIFFERENTIATION, bring more values drivers to firm by add unique futures that will increase the perceived value of goods and services in the minds of consumers so they are willing to pay a higher price)
Write a case analysis ( 3 pages)
I.Introduction (5lines): Name 3 firms and name the industry of those 3 firms (US industry only)
II.Body: (2.5 pages)
1.1Confirmed the industry is inelastic based on statement made by 3 firms. (1 sentence)
1.2Pay special attention to how the firms describe themselves (Business section in each 10k). Describe how each firm is inelastic ( tell what is their differentiation, what is their unique service….etc) (1.5pages)
1.3Summary why the market is inelastic ( few sentences)
2.Determine the value drivers that 3 firms bring to the industry (Value drivers definition in the book PDF file I linked below, they are: Product features, Customer service, Complements) (1pages)
III. Conclusion:
3.1What could Dick Sports Good do to improve their value driver (few sentences)
3.2Make recommendation: What is the next action Dick Sporting Good could do to improve its profitability in this market. (The recommendation should be specific, tie to 1 of drivers) (few sentences)
Sample Solution
