Gary is a 42-year-old African American engineer at a local firm. He has always been a high achiever and can drive himself hard. In the past year he was in a serious car accident when he was hit by a drunk driver and he lost his 69-year-old mother after a 4 month bout of pancreatic cancer. While Gary has recovered fully from the accident he is very nervous driving. He has started experiencing panic attacks and general anxiety about driving. He tried counseling once but said “it wasn’t for me.” He has been diagnosed with Panic Disorder and Post Traumatic Stress Disorder. He is a regular though moderate user of alcohol (4-6 drinks per week, mostly on the weekend). His physician initially prescribed paroxetine (20 mg. a day) but Gary said it killed his sex drive and he quit taking it after 10 days. His doctor is open to prescribing him a benzodiazepine but wants Gary to try counseling one more time if she prescribes that. She says the PTSD is the primary problem, believing treatment gains made in Gary’s PTSD will result in the panic subsiding. Again, Gary was hesitant to go to counseling
In one page respond to the four questions asked below. Draw from clinical experience and expertise, published research, and course texts, to answer these questions. Come to a consensus on how to best treat the client.
Paper must be in APA 7th edition It would be best to utilize headers as you address each question, being sure to apply APA 7th edition these headers. Intext citations and a reference page, also in APA formatting, are appropriate as well. Be sure to reference the case rubric below for further guidance.
1) Why do you think Gary is so reticent about counseling? How would you discuss this with him if you were the therapist?
2) What would you tell Gary about the side effects?
3) Why do you think the doctor was hesitant to prescribe the alprazolam?
4) Gary asks you if he will get “strung out” on the alprazolam. How would you respond?
product introductions and short product life cycles, the movie industry is known for unusually high levels of advertising (Rennhoff & Wilbur, 2011). The average advertising expenditure for a movie amounts to $36m, with the largest part allocated to trailer advertising (Karray & Debernitz, 2017). This high expenditure may occur because movie trailers are one of the most influential sources throughout the consumer decision process to see a movie. According to a study by Google, 94% of variation in a film’s box office opening can be explained with trailer-related searches on Google and YouTube four weeks prior to release (Google, 2013), and according to the Motion Pictures Association of America, 54% of movie-attendees report watching a trailer before attending a movie (Karray & Debernitz, 2017). This poses the movie trailer as a crucial advertising medium to get right. Traditional marketing endeavors target relevant consumers through segmentation practices. However, demographic and psychographic composition of audiences vary too much from movie to movie to be able to target consumers effectively in the possible time-span (Hixson, 2005). As trailers are usually released in a one-size-fits-all manner, the clips used in these advertisements are selected to appeal to a wide audience. Due to time and budget constraints, catering different movie trailers to different audience segments would be difficult task. With the shift of content to the digital realm, many new avenues for advertising are opening up. One highly notable development is the rise of personalized experiences, with brands that are taking advantage of the opportunities of personalization seeing revenues increase two to three times faster than those that do not (BCG, 2017). Whereas segmentation seems to be based on the problem that each consumer cannot be targeted individually, personalization may counter this rhetoric altogether. In an industry in which large sums of money are spent on one-size-fits-all advertising, personalization of trailer advertisements may help studios target consumers on an individual level. 1.2 Research question>GET ANSWER