Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.
Write a 350- to 700-word response that addresses the following questions:
What factors contributed to the loss of confidence in the Chipotle brand?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implementedby Chipotle would lead to a sustainable competitive advantage? Explain.
What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
earnt great lessons and inspiration during their fight for independence from the their Turkish brethren. The crucial years of Khilafat Movement from 1919 to 1922 played a very pivotal role in the Pakistan Movement as this Khilafat Movement was the first great movement run by the Indian Muslims on a large scale. They not only stood in support of their Turkish brethren but proved themselves as a remarkable aspect in the land mark history of Turkish Emperor. Malik Firoze Khan Noon, on special instructions of Quaid-i-Azam Muhammad Ali Jinnah visited Turkey on 12 December 1947 and stated, ‘Pakistan admires the glorious past of Turkey, and its administrative achievements and organizational abilities in the past and present times. Pakistan is now two months old, and in the near future the two brotherly countries are going to establish close cultural, commercial and political relations. A new happy era will emerge for these two countries’ (Malik, 1980). M.A Jinnah, at the time of the appointment of first Turkish ambassador in Pakistan on 4th of March 1948 stated that: ‘Turkey has drawn our admiration for the valor of Turkish people and the way in which your statesman and the leaders have struggled and fought almost single-handed in the midst of Europe for your freedom and sovereignty which is worth mentioning, ‘I really can assure your excellence that the Muslims of Pakistan will entertain sentiments of affection and esteem for your country and now Turkey and Pakistan both as free, sovereign and independent countries can strengthen their ties more and more for the good of both’. He also hoped and said that being Muslim Countries people of both of these countries will put their genuine backing and team work to establish closer political and cultural ties among these states and thus contribute their share in the welfare and betterment of the subject of these two brotherly states. (Zafar, 1978). After few years the Western powers anxiously wanted to link the defense of West Europe of the Middle East formed the establishment of the Middle East Defense Organization in March 1953. At that time the Egyptian leadership under Nasser stoutly opposed the above mentioned Middle East Defense organization and no Arab country, except for Iraq, Turkey and Pakistan was found to be enthusiastic. The proposal therefore fell through and Western strategies began to concentrate on the ‘northern tier’, comprising (Ali, 2001). Joint Communique 1954>GET ANSWER