Case study – Uber and London taxis

Part A: Case study – Uber and London taxis 1500 words

  1. Using stakeholder analysis, analyse the power and level of interest of the relevant stakeholders involved in
    running and regulating the London taxi business. Uber are often accused of ignoring employee rights and
    employee welfare. How might Uber management address their employees’ concerns? (25 marks)
  2. What are the potential sources for operational failure at Uber? What should Uber do to limit operational
    failure? (25 marks)
  3. One of the ‘fundamental goals’ of relationship marketing is said to be ‘maximising the lifetime value of a
    customer’. How would you describe Uber’s relationship with its customers? (25 marks)

Sample Solution