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GO TO GPS login UML New Product & Service Management – Sec 061 SU20 MObal<week2 (Don’t post it here)
Read the case entitled “New Product Strategy at Kellogg”
Submit your case notes for the “New Product Strategy at Kellogg” case.* (When writing up the case notes, assume that you are a marketing manager who has been
given responsibility for the situation and decision making as described in the case. Your recommendations should be based on quantitative and qualitative
analysis of case data. Case notes must be 500 words or longer. Please make sure to write in full sentences and paragraphs – limit your use of bullet points.)
Post three thoughts based on this week’s readings on Forum #2. These thoughts should be the major takeaways you gathered from this week’s readings
Sample Solution
