Strategic Portfolio Management

Often best practices in the workplace lag behind technology advances. Ethical principles and best practices must be constantly reviewed and deeply considered in the workplace. Social media have had a big impact particularly on the Digital Native (those born after...

The Efficacy of Various Product Management Styles

  Evaluate the Efficacy of Various Product Management Styles Assume you are the Chief Product Officer at a global multinational corporation. Your CEO has asked you to create a chart to rank your strengths and weaknesses regarding the following product management...

Definitions of Predictive Marketing

    What are the definitions of Predictive Marketing and Predictive Analytics and why are they important in marketing? Give one specific example of a company that is using or has used Predictive Analytics in its marketing