The Boeing Commercial Airline Group (BCAG)

    The Boeing Commercial Airline Group (BCAG) recently recorded orders for more than 15,000 jetliners and delivered more than 13,000 airplanes. To maintain its output volume, this Boeing division combined efforts of capital and more than 90,000 workers....

Marketing decision.

  Discuss with your classmates the topic of your first marketing decision. Before you can make your first marketing decision, you need to understand who your customer is. In the lesson from this week, the following statement was made: The customer is the most...

Guaranteeing Fair Treatment

        Being in the laundry and cleaning business, the Carters feel strongly about not allowing employees to smoke, eat, or drink in their stores. Jennifer was therefore surprised to walk into a store and find two employees eating lunch at the...