October 12, 2019

Global and local consumer culture positioning.

1.Please explain global and local consumer culture positioning. You can use your text, power points or other sources to explain. Please upload your explanation/response as a […]

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September 21, 2019

Market Structure

Three market structures -> Perfect competition, monopolistic competition and oligopoly. Discuss the differences between these 3 market structures also. As a manager, why is it important […]

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September 18, 2019


Tools Ellet provides a nice model for analyzing cases. There are five key phases of the process. Situation a. Figure out the big picture first; ask […]

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September 11, 2019

Marketing Communication and Brand Strategy

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and […]

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September 11, 2019

Integrating marketing communication

Assignment Content Purpose of Assignment All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing […]

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September 10, 2019

The Impact of GM’s Pullout of Advertising Dollars from Facebook Pre-IPO

For this case study, you will analyze the case of GM pulling out their advertising dollars from Facebook just prior to the Facebook IPO. You will […]

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September 3, 2019

Apple Inc.

This is your first case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned […]

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August 19, 2019

Relationship marketing.

Find a company online that you think does a poor job with relationship marketing. Suggest a strategy by which it could build a structural relationship with […]

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August 11, 2019

( Activia brand ) The Impact of Branding ( Activia brand) on Consumer’s Behavior.

The main question research : What influence does emotional branding have on consumer’s behavior? Thus, we can say that the main objective of this work is […]

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