August 19, 2019

Relationship marketing.

Find a company online that you think does a poor job with relationship marketing. Suggest a strategy by which it could build a structural relationship with […]

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August 11, 2019

( Activia brand ) The Impact of Branding ( Activia brand) on Consumer’s Behavior.

The main question research : What influence does emotional branding have on consumer’s behavior? Thus, we can say that the main objective of this work is […]

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July 28, 2019

Marketing Assessment

You work in the marketing department of Marks & Spencer Head Office. The board of directors have asked you to undertake a marketing audit of […]

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July 27, 2019

Marketing management

Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Why are integrated marketing communication plans so important to marketers? What are […]

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July 22, 2019

University of Mississippi Medical Center Marketing Plan

The final project will assess your ability to synthesize the marketing principles by applying them to a health care organization. The end product will be a […]

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July 6, 2019

Marketing Plan and Outline

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and […]

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July 1, 2019

Promotion and the Product Life Cycle

All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for […]

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June 16, 2019


Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also […]

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June 10, 2019


Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust […]

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