Digital Marketing Plan

  Develop an 8–10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)   Introduction: Digital marketing and social media have completely changed the face of marketing. It is not...

IMC – Brand Management Factors

When you understand the concepts you learned in this module you will know how organizations can effectively manage their brands, promote their products, and reach their target audiences in the digital age. Part 1: The Evolving Role of Digital Brand Management and...

Marketing Plan

  Analyze an organization’s value proposition. Distinguish factors that influence buyer behavior. Assess branding strategies for achieving marketing goals. Evaluate current and emerging digital marketing strategies. Determine the success of marketing campaigns...