Blue Ocean Strategy

  One popular technique for competing in the marketplace is to identify blue oceans. The concept of blue oceans was introduced in 2005 with the very successful book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,...

The expectancy theory of motivation.

  Describe the expectancy theory of motivation. Identify ways managers can reward performance. Identify the stages and elements of preventive stress management for individuals and organizations. Explain five communication barriers and gateways through them....

People you respect in the world of marketing

  Conduct separate interviews with 2 people you respect in the world of marketing. A strong suggestion is to pick one person that you do not know and try to contact them to complete the assignment. You may pick people from any walk of life whose skill and...

Who Would You Hire?

    Worldwide Manufacturing Inc. has just weathered intense scrutiny after it was investigated and fined for violations of improper chemical storage and waste disposal. Worldwide is a special-order manufacturer that makes plastic products in whatever shapes...