Cola Wars Continue: Coke and Pepsi in 2010

1- Why, historically, has the soft drink industry been so profitable?

2- Compare the economics of the concentrate business to that of the bottling business? Why

is the profitability so different?

3- How has the competition between Coke and Pepsi affected the industry’s pr oflts?

4- How can Coke and Pepsi sustain their profits in the wake of flattening demand and the

growing popularity of non-CSDs?\




Sample Solution