Select at least ONE domestic or international company within your industry choice (for example, Facebook in the
social media industry) and write a paper where you will analyze how your company of choice expanded or
failed to expand internationally. Your analysis will show how the company formed, what problems it faced as it
tried to grow and expand, some of the issues the company faced as it grew using at least two of the concepts
we have talked about in class (for example, labor, competitive strategy, marketing, supply chain, etc.), and
finally, in your conclusion, what is the international outlook for the company’s future (if you do not think your
company will expand internationally, you must give a reason why using the concepts we have studied this
semester.) To help guide you through the writing process, I have included a very specific format for the paper.

  1. Introduction: Introduce the company—what are they and what do they do? What is its
    history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
  2. Problem: What problem(s) did the businesses face and what were the primary causes? What additional
    factors affected the situation? How did the businesses
    Special Notes: Please see Grammar, Spelling and Simple Writing Techniques section beginning at
    the bottom of page work to solve the problem(s)? Were the businesses successful in solving the problem(s)?
    Why or why not?
  3. Implications: What are the potential implications of the issues the companies faced? In other words, how did
    (or how will) the problem impact thebusinesses?
  4. Analysis: How can the theories and concepts we have learned in class beapplied to or explain the situation?
  5. Conclusion: What is the international outlook for the company’s future (if you do not think your company will
    expand internationally, you must give a reason why using the concepts we have studied this semester.)
  6. References Page (One page that is in addition to your 4-6 page requirement): List each of the sources you
    used to write your paper at the end of your paper. This page does not count as a page of written text.

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