Company chosen is LEGO, do parts 1&2 or 1&3 or 2&3, but only choose 1 parts
Format: each section will include the person’s name responsible for that section. The bibliography for that particular section should follow the narrative. I. The Company • Founding story: • Who is CEO — role, influence • History of founding motivations, initial investment • Philosophy of Company • Was CSR part of founding philosophy? How did CSR develop in this company • Evolution of company — growth, mergers and acquisition, public offering • Global and/or Domestic Context – market conditions, economic conditions in the United States or globally II. Company Financials Financial Profile must include: • Revenue over the past 5 years • Share price over the past 5 years • Percentage debt • Research and development — how are profits invested or distributed • Brand recognition Please decide if other information, such as corporate tax, dividends, executive salaries are important to your story. III. What is the Industry • What is the industry? • What is the company’s market share? • Who are the company’s top competitors? • Does the company create or shape industry standards, values, or technology? • Is it a price setter, an innovator of new products or service or management style, or employee programs?

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