Select a competitor to the organization you analyzed in Unit Six. Provide a written comparative strategic analysis of the two organizations with regard to the following:
Product/brand/service portfolios
Pricing strategies
Distribution channels and major channel partners
Marketing communications; major communication channels; core promotional messages
Major strengths and weaknesses regarding 4 Ps
Degree of innovativeness and factors driving innovativeness
Can you explain the relative market performance of these organizations based on the results of your analysis? What are the takeaways? What did you learn about the industry? What does it take to be successful in this industry? Were you able to identify any unserved gaps in the market?
