imagine that you are employed as a compensation specialist by an organization that provides warehousing and distribution services across the United States. Your company also recently expanded operations into Canada. As a growing multinational enterprise, managers are concerned with keeping up with industry standards to maintain a competitive edge. You have been asked by your human resources (HR) director to develop a PowerPoint presentation for your corporation’s board of directors in which you will propose a compensation survey that will help to determine the organization’s pay structure.
In your presentation, you should explain to the board why a compensation survey is needed, how it will be conducted, and how it will help determine a pay structure of your choice for the organization. Discuss how international growth will play a role in this.
preferences and brand loyalty which is measured through brand equity. This is defined as ‘the value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived associations, and other assets such as patents, trademarks and channel relationships’ (Kotler et al. 2005, p.556). Other papers on brand equity ‘ Keller 1998; Aaker 1991, Barwise 1993 ‘ focus on components of brand equity. However, for this particular study the focus will be on one of these components, mainly the brand experience. This is defined as ‘sensations, feelings, cognitions and behavioural responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments’ (Brakus et al. 2009, p. 52). Brakus et al. (2009) further explain how brand experience is related to but at the same time different from other brand constructs such as brand attitudes, brand involvement, brand attachment, and brand personality. In fact, an experience may be the basis for more elaborative information processing and inference making that result in brand-related associations. In turn, these associations may affect satisfaction and loyalty. In other words, from the positive experience of a person with a brand leads to satisfaction which in turn leads to loyalty. Brand loyalty is defined as a ‘repeated purchases of particular products and services during a certain period of time’ (Youjae & Hoseong 2003 p. 231). Kim et al. (2008) further explain that brand loyalty is ‘a construct that has both attitudinal and behavioural elements’ (p. 80) especially when defined as a non-random purchase ‘expressed over time by some decision-making units with respect to one or more alternative brands’ (p.80). Various researches have been conducted on brand loyalty. Some research s>GET ANSWER