What is your role and title?
What does your company do?
What are the objectives of your company?
Describe your impression of your company’s marketing department.
What are its strengths?
What are its weaknesses?
Describe your experience in working with the marketing department.
What did you like about it?
What did you not like about it?From your perspective and experience, describe the competitive environment for your organization.
From your perspective, describe the internal environment of the organization.
How does the nature of the internal environment affect marketing decisions?
