Concepts of soft power and nation branding(theory)

Research Proposal

Research question: The Development of International Chinese Language Teaching and its Contribution to China’s Cultural Soft Power

Key words: International Teaching of Chinese Language; Confucius Institute; Belt and Road; Chinese Soft Power; Culture.

Summary: This study intends to explore the development of Chinese language teaching in the international community, especially in the context of the Belt and Road policy, and the impact this has on China’s cultural soft power. In terms of research design, this study will be a qualitative study and case study approach. The study will analyze representative empirical cases of Chinese language teaching and learning in the international community through an inductive reasoning approach to obtain the research results. The results of the study will help to understand the development of Chinese language teaching internationally in recent years, especially under the influence of the Belt and Road policy, its advantages, difficulties and possible countermeasures, and whether this situation has contributed to the enhancement of China’s cultural soft power.

Background: Soft power is an important part of a country’s overall power, and the basic sources of soft power mainly include culture, political values, and foreign policy (Nye, 2012, p154). In recent years, China has raised awareness of the need to enhance national soft power and build a national brand. in 2007, then Chinese President Hu Jintao officially stated at the 17th National Congress of the Communist Party of China (CPC) that the CPC needed to strengthen culture as part of China’s soft power in order to improve China’s international competitiveness. Language learning is an important way to understand the culture of a country.” Confucius Institute” is one of the most representative activities to spread Chinese culture in recent years. “Confucius Institute” was born with the task of cultural dissemination and Chinese language teaching. In the context of the “One Belt, One Road” policy, Chinese language teaching has encountered new opportunities and challenges. The promotion of international Chinese language teaching has provided a significant boost to China’s cultural soft power.

Outline:

  1. Introduction
  2. Concepts of soft power and nation branding(theory)
  3. Research design and literature review
  4. The developing situation and strengths of International Chinese Language Teaching
    4.1 the developing situation 1+the first strength
    4.2 the developing situation 2+the second strength
    4.3 the developing situation 3+the third strength
  5. The challenges and difficulties of International Chinese Language Teaching
    5.1 Case study of difficulty+ challenge 1
    5.2 Case study of difficulty+ challenge 2
    5.3 Case study of difficulty+ challenge 3
  6. Possible remedies(recommendation)
    6.1 First Remedy
    6.2 Second Remedy
    6.3 Third Remedy
  7. The Development of International Chinese Language Teaching and its Influences to China’s Cultural Soft Power
    how International Chinese Language Teaching has a positive influence on China’s cultural soft power, and how to popularize International Chinese Language Teaching around the world to develop China’s cultural soft power?
    8.conclusion

References:
Jintao, H. (2007, October 15). Hu Jintao’s report at 17th Party Congress. http://www.china.org.cn/english/congress/229611.htm.

Nye, J. S. (2012) China and soft power, South African Journal of International Affairs, 19:2, 151-155, DOI: 10.1080/10220461.2012.706889

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